Tanasak Pheunghua is Thailand’s leading TRIZ expert and a global voice in the fusion of inventive problem-solving with Generative AI. As a TRIZ Level 4 Specialist certified by MATRIZ, he has taught and guided professionals across packaging, construction, agriculture, food, and automotive sectors — embedding structured creativity directly into product and process innovation pipelines.
Since 2005, he has led The Inventor Development to serve as a national innovation capability builder, designing real-time consulting programs that combine project execution with knowledge transfer. His recent contributions include the development of AI-enhanced prompt libraries for TRIZ and serving as an innovation judge and TRIZ assessor across Asia, including South Korea and China.
Tanasak believes that innovation should be democratized — not mystified. His methodology shows that deep science, when humanized by design and accelerated by AI, can solve industrial-scale problems.
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